Job Description

Position Summary 

World of Illumination (WOI) is seeking an energetic, growth-focused, and creative Marketing Manager to elevate our brand and create a brighter future for everyone we touch. The ideal candidate will be a self-starter with tactical, creative, and strategic acumen, possessing a record of accomplishment across a broad spectrum of today’s media platforms and communication channels. They will be skilled and experienced in leading and managing marketing efforts, developing and executing strategies to increase brand awareness, revenue streams, and market share.

This role will work closely with the company’s executive team to establish the proper foundation and direction for the Marketing Department, ensuring alignment with revenue objectives and driving success across B2C, B2B, and D2C sales channels.

Opportunity for Growth

This role offers genuine potential for growth within the organization. As we build out this department, you’ll have a direct hand in shaping its direction and strategy. You’ll work closely with executive leadership and be involved in high-level decision-making that directly impacts the company’s trajectory. We’re looking for someone who’s ready to grow alongside us—this role comes with clear opportunities for increased responsibility and leadership as the company continues to scale.

Responsibilities

• Develop and implement strategic marketing plans and schedules to increase revenue and brand awareness. 
• Cultivate and maintain relationships in each market with sponsors, venues, partners, and stakeholders to maximize outreach, revenue and brand exposure.
• Manage the company’s promotion and advertising efforts to drive sales and build brand awareness. 
• Manage third party advertising agencies, freelancers, and/or partnerships.
• Maintain and expand an impactful roster of influencers and partnerships to increase brand awareness and sales.
• Manage and support the execution of advertising campaigns and marketing initiatives, including content creation, copywriting, media planning/relations, public relations, and digital marketing.
• Develop and manage marketing budgets to ensure all marketing activities are within budget and on target.
• Coordinate marketing communications, including the development and distribution of all marketing collateral for all venues. 
• Provide regular reports on marketing performance, including analytics and key performance indicators.
• Act as the spokesperson for the company and manage any public relation matters for the company.
• Manage website, SEO, blogs, business listings, emails and marketing automations, and event listings submissions. 
• Manage Social Media accounts, posts, and engagements to grow our followings.
• Press release strategy, copywriting and distribution.
• Create an omni channel to ensure brand experience and consistency across all platforms and markets. 
• Conduct market demographics research for new markets and venues to support the company's growth plans.
• Supervise and manage graphic designer
• Conduct market research to understand consumer trends and preferences, and adjust marketing strategies accordingly.
• Present quarterly and/or annual strategic marketing goals and execution plan to the executive team

Desired Qualifications 

• BA in Marketing, communication or other related field.
• MBA in Marketing - highly desired. 
• 3 years of experience in marketing and sponsorships with demonstrated success in developing and executing marketing strategies in the entertainment industry.
• Excellent interpersonal skills with the ability to interface at all levels of management and staff.
• Extensive experience in creating and defining a product’s brand identity.
• Ability to work in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Knowledge of market research and analysis tools.
• Must have experience developing and executing announcements, product launches and press/analyst briefings.

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